FRACIFY deployed a multi-agent personalization swarm across 500 stores with 12M+ customers, delivering real-time individualized experiences across online and in-store channels.
Impact achievedShopMax's legacy personalization engine was generating only 8% click-through rates on product recommendations. Cross-sell was limited to basic "customers also bought" rules. With 12M customers shopping across 500 stores, e-commerce, and mobile, ShopMax was losing market share to digitally-native competitors who delivered hyper-personalized experiences at scale.
FRACIFY deployed a multi-agent personalization swarm with 6 specialized agents that collaborate to deliver a unified, real-time personalized experience across every touchpoint — website, mobile app, email, in-store kiosks, and point-of-sale. The agents build a real-time customer 360 profile and use multi-armed bandit algorithms to optimize every recommendation.
"The FRACIFY agents create a genuinely personalized experience for every single customer, whether they're shopping on their phone or walking into one of our stores. The real-time coordination between online browsing history and in-store recommendations has been a game-changer."
Deploy autonomous agents that deliver individualized experiences to every customer across every channel.